ZiZi coin coin
THE BRIEF:
The client is a well-known liquor producer in the french speaking part of Belgium. The brief was to relaunch ZiZi Coin Coin, a liquor based on fresh fruit juice (lemon) and cointreau.
THE IDEA:
THE RESULT:
After 2 months the website had 11.311 unique visitors. 6670 entered the competition, a respons of 60%.
During the summer sales went up by 6%.
The client is a well-known liquor producer in the french speaking part of Belgium. The brief was to relaunch ZiZi Coin Coin, a liquor based on fresh fruit juice (lemon) and cointreau.
THE IDEA:
‘Watch out for the crazy ducks’
We wanted to bring the company mascotte back to life: a duck! The “crazy ducks” are the building stone for the campaign. The ducks represent craziness, fun and conviviality among friends and family. So if you come across a few ducks, watch out for their craziness!
We wanted to bring the company mascotte back to life: a duck! The “crazy ducks” are the building stone for the campaign. The ducks represent craziness, fun and conviviality among friends and family. So if you come across a few ducks, watch out for their craziness!
Two weeks wild postering along the belgian coast and in the biggest places in Wallonia. Passers-by who saw
the posters in parks, schools, stations, shopping malls, squares, streets,... were challenged to visit the website.
the posters in parks, schools, stations, shopping malls, squares, streets,... were challenged to visit the website.
Along with the posters we launched 3 viral videos on Youtube and GarageTV.
On the website people could win a trip to Paris.
THE RESULT:
After 2 months the website had 11.311 unique visitors. 6670 entered the competition, a respons of 60%.
During the summer sales went up by 6%.
STREET ADVERTISING
PUMBBY (mobile service)
ON PACK PROMOTION
BANNERS - BACKGROUND
MOVIES
WEBSITE
