It's around the corporate request formulated by F. Battle, headmaster of
the highschool Alain Colas and the ESAAB, that the production of the poster
was constitued as a collective work. The issue was to build a graphic answer which is approachable and official, but which also has a personal dimension, claimed and assumed.
Through a rhetorical of the tautology, the poster is built around a simple system
by the representation of a door which is half-opened worked in a 3D scene, leading to the access to a content which need to be discover.
In resonance to the initial concept, the text is reflection which gives a reflexion
on the image as a reflection of the real, like a banner which is a reference
to the arguments of the ESAAB, talking about graphism, product and space.
And that, according an importance technological and plastic to the use of the mediums and graphic processes, a testimony of a central interest.
