Teenagers will expend a lot of energy to do as little as possible. Luckily, dairy products like milk, yoghurt and cheese have all the right vitamins, minerals and energy-boosting goodness to help with that.
The face of the campaign's social media component was an energetic, upbeat, slightly off-centre character called the 'Go Guy'.
To introduce Go Guy to the audience, we had him videobomb the online versions of the campaign ads, encouraging interaction from the audience...
To introduce Go Guy to the audience, we had him videobomb the online versions of the campaign ads, encouraging interaction from the audience...