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Integrated - Ster Kinekor #OpenEyes

Multiple Loeries Gold, Grand Prix and One Show Pencil-winning campaign:

In today’s small-screen, download age it’s easy to forget the magic of the cinema. We set out to reconnect people with the big screen, through the eyes of a boy who’d been blind for 10 years...
Integrated Campaign Case Study
Web Series
Campaign Radio
Campaign Print/Outdoor
Client: Ster Kinekor
Agency: FoxP2
Executive Creative Director: Justin Gomes
Creative Director/Art Director: Michael Lees-Rolfe
Copywriter: Gavin Wiliams/Andrew Pearson
Radio: Produced & Engineered by TheWorkRoom
Video: Directed by Dave Meinert/they
Integrated - Ster Kinekor #OpenEyes
Published:

Integrated - Ster Kinekor #OpenEyes

#OpenEyes campaign summary & collateral, in which Philani Thwala goes the movies after being blind for 10 years.

Published:

Creative Fields