Teenagers will expend a lot of energy to do as little as possible. Luckily, dairy products like milk, yoghurt and cheese have all the right vitamins, minerals and energy-boosting goodness to help with that.

The face of the campaign's social media component was an energetic, upbeat, slightly off-centre character called the 'Go Guy'.

To introduce Go Guy to the audience, we had him videobomb the online versions of the campaign ads, encouraging interaction from the audience...