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    The Ster-Kinekor #OpenEyes campaign asked South Africa to suggest Philani Twala’s first ever movie after being blind for 10 years. The printed … Read More
    The Ster-Kinekor #OpenEyes campaign asked South Africa to suggest Philani Twala’s first ever movie after being blind for 10 years. The printed & digital outdoor elements of the campaign carried the theme of the movies through into their messaging - using instantly recognisable movie characters from various genres as the first thing he’d see when his bandages were first taken off, in place of the expected ophthalmologist. Read Less
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The Ster-Kinekor #OpenEyes campaign asked South Africa to suggest Philani Twala’s first ever movie after being blind for 10 years.

The printed & digital outdoor elements of the campaign carried the theme of the movies through into their messaging - using instantly recognisable movie characters from various genres as the first thing he’d see when his bandages were first taken off, in place of the expected ophthalmologist. 
Copywriter - Andrew Pearson
Art Director/Creative Director - Michael Lees-Rolfe
Photography by David Pryor
Illustration by Condor