+ TVC SPOT
南孚电池60秒电视广告／击剑篇／腾讯视频地址：http://v.qq.com/x/page/i03088lxuhv.html
The 60-second TVC Spot Link: https://www.youtube.com/watch?v=j0bn5PZ7dUw
广告影片，已在CCTV、浙江卫视、湖南卫视、山东卫视、安徽卫视、旅游卫视等全国各大卫视播出，将奥运精神播撒亿万民众。
This August, the Olympic games will be hold in Rio. On the opening ceremony, Lei Sheng, who won the men's foil individual championship in the 2012 London Olympics, will be the flag-bearer for China. Lei Sheng is a true swordsman, a national hero. At the age of 5, Lei started fencing. He became the best ‘swordsman’ when he’s 23. And this year, he gets to be the flag-bearer of China and join the Olympics on behalf of the country. Everyone has a dream when they are young. As time goes by, the dream fades. But some people choose to stick with their dreams. They never stop chasing.
Nanfu Battery, the biggest battery brand in Chinese market, also believes in the power of endurance. From1987, the company started from scratch, and never stop chasing its dream ever since. Now it has 80% of the market share in China.
This year, Nanfu cooperates with Lei Sheng along with Chinese national fencing team. It invited several 4A agencies and Chinese local agencies to pitch for the campaign, including Jody Xiong, a senior creator and his team to create a 60-second television commercial and a series of posters. Jody beats all the competitors and gets the highest score in market research.
Jody and his team show the growing process of the swordsman and reveal the brand spirit of Nanfu Battery in this commercial with story-telling narration and precise production. In the end of the TVC, the narrator says the headline of the campaign, ‘ 27 years. One sword. Believe in the power of endurance.’ The TVC spot has been broadcasted on TV stations all over China including China Central Television.
+ POSTERS
今天，让我们向每个以梦为马的人，致敬！
那个舞动着红色的国旗，带领中国队进军里约的剑客，请收下我们全部的敬意！
里约奥运会终于开幕了。中国队的入场无疑是开幕式中最值得期待的一幕。而那个舞动着红色的国旗带领中国队进军里约的人，
里约奥运会终于开幕了。中国队的入场无疑是开幕式中最值得期待的一幕。而那个舞动着红色的国旗带领中国队进军里约的人，
将是上届奥运男子花剑个人赛冠军——
雷声。
一位不折不扣的剑客。
剑客。多么潇洒俊逸的两个字。无数少年在心里都曾经幻想过那仗剑江湖的快意，只是长大后这梦境般身轻灵动的光和影，
大都黯然消散在柴米油盐的现实中。
庆幸的是，我们还有一些以梦为马的人，会用每一天每一年的努力，实践自己最初的梦想。
5岁时在心中埋下向往，用23年的时间，成为天下第一的剑客，用27年的时间，成为了今天中国队征战里约的旗手 ——雷声的故事，
是不是正中你心中最热血的地方？
一生未改初心的雷声与“27年来专注碱性电池”的南孚；奥运冠军与市场占有率第一的领导品牌。
你肯定也捕捉到了二者在价值观上的不谋而合。这就是为什么南孚电池以绝对的诚意请到了国家击剑队代言，
并隆重地邀请了多家广告公司比稿，
只为拍摄一支真正打动人心的TVC。
是的，我们参加了这次比稿。
于是，我们赢得了这次比稿。
可能是因为我们理解这种坚持的意义，也可能是因为我们同样走在不改初心地路上，
总之我们最终以动人的故事在市场调研中获得了绝对领先，打造了此次鼓舞人心的推广战役。
“功夫就是时间”，今天我们特别想用这句话，
向南孚，向雷声，向每一个坚持梦想的人，致敬。
The Nine
Client: Nanfu Battery
Founder and Chief Creative Officer: Jody Xiong.
Copywriter: Candy Chen
Art Director: Jody Xiong
Director: Jinjing Zhu
Photographer: Tang Hui
Copywriter: Candy Chen
Art Director: Jody Xiong
Director: Jinjing Zhu
Photographer: Tang Hui
Producer: Xie Chen
Account：Harrison Lin, Suellen Xu, Nancy Yang
Illustration: Addstudio
Account：Harrison Lin, Suellen Xu, Nancy Yang
Illustration: Addstudio
Motion Graphic Designer: Minmin Shao
