Kungfu Water功夫之水。
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Gung Fu -- the best example would be a glass of water. Why? Because water is the softest substance in the world, but yet it can penetrate the hardest rock or anything -- granite, you name it. Water also is insubstantial; by that I mean you cannot grasp hold of it, you cannot punch it and hurt it. So every Gung Fu man is trying to do that; to be soft like water, and flexible and adapt itself to the opponent. BRUCE LEE

用水来形容功夫是恰当的,水是世界上最柔软的物质,但是它却可以穿透最坚硬的岩石。水也是没有实体的,这样说是指你无法抓住水,你无法击打它、伤害它。所以说每一个练功夫的人都想努力做到这一点,像水一样柔软、灵活,随着对手而有不同的变化。—— 李小龙  

The Holographic Animation Was Shown Inside The Head
Kungfu Water
Challenge
Vatti is a Chinese brand dedicated to high-end intelligent kitchen appliances. Their product-Trinity Healthy Dishwasher can wash away layers of dirt. Vatti wanted us to create an interesting film to communicate with consumers.

Insight
We found that a lot of stains come from meat, so animals can be the symbols of the ingredients and all kinds of stains on dishes.
                                                                                                                    
Solution
We created a virtual hero 'Water Man', to represent the cleansing power of water in Vatti dishwashers. We also created other holographic animals as symbols of leftover food and all kinds of stains on dishes. Through martial art movements, the 'Water Man' powerfully rinsed a fish, which later spat out a chicken. The chicken then spat out a bullfrog, which spat out a pig and the list goes on. At the end of the film, the 'Water Man' incarnated into a waterspout and unleashed its greatest power on an eel, and the eel spat out a clean white plate as the tagline 'Wash Away Layers of Dirt' faded in. With a sense of humor and exaggeration, the whole animation showed the powerful cleaning function of Vatti's dishwasher.

三体健康洗碗机 

挑战:
华帝电器是中国“高端智能厨电”品牌,新推出了一款智能三体健康洗碗机,能够更彻底的清除污垢,它希望创造一条有趣的影片来与消费者沟通。

洞察:
拥有智能系统的华帝洗碗机,就像一个聪明而忠实的卫士,能够将污垢、细菌层层清除,守护好人们的生活健康。

创意:
于是,我们用拟人的手法创造了一个洗碗机中的‘水人’,幻化成功夫及动作冲洗代表污垢的食材动物。冲洗鱼吐出鸡,鸡吐出牛蛙,牛蛙吐出猪,猪吐出章鱼,章鱼吐出鹅,鹅吐出牛…最终在‘水人’旋风般的力量下,鳗鱼吐出一只干净的白色餐盘。通过幽默和夸张的形式,体现出华帝三体健康洗碗机“洗净层层污垢”的强大智能功能。

结果:
影片在2018年AWE展会上,吸引近30万人次观看。
微信公众号9个十万加。

Client: Vatti China
Creative Company:The Nine X Insight Group
Credits - Founder and Chief Creative Officer: Jody Xiong. Vice President: Cobe Liu. Art Director: Jody Xiong. Copywriter: Candy Chen, Yixao Chen, Hu Dong.  Artist:Jody Xiong. Architect: yunsheng Su. Sculptor: Xudong Lin. Designers: Jody Xiong, Samson Xing, Haotian Ji, Lingwei Hong, Beili Xue, Ray Pun. Animated Director: Joo Teoh. Animation designers: Dai bin, Wu beibei, Li shaoxiang, Shang yin, Zhao haisheng, Li xiaoxian, Zheng kesi, Lian zhigao, Wang pan, Wu ming. Photographer: Wei Liu. Producer: Niki Xu. Music: Smile Studio,Emi. Production House: Gwantsi.