Where do people look first when they visit your Website? Two researchers at Missouri University of Science and Technology found the answer to this question by using eye-tracking software. According to the results of their study, it takes just 2.6 seconds from the time a page loads for a person's eyes to focus on a specific element on it. From a design perspective, this means that whatever your visitors are looking at first better be good.
One thing is clear: a website has to look good. But it’s extremely important to keep usability in mind and not sacrifice it just for the sake of appearance. The design should lead the eye from what’s most important to secondary items; this can be done with space and typography. Images and colors can be used for calls to action. As luck has it, I only needed to focus on making Altraths pictures look awesome so that
people would get a feel of how and where Altrath works.