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    Noble Development is a leading property developer in Thailand, well-known for its unique take on architecture. Ogilvy & Mather Bangkok were brief… Read More
    Noble Development is a leading property developer in Thailand, well-known for its unique take on architecture. Ogilvy & Mather Bangkok were briefed to create gift sets to represent Noble's uncompromising approach in consistently applying its "be different" design philosophy over 20 projects and 25 years. Each of the 8 gift set designs they created were inspired by one of Noble's condominiums. A prominent architectural design cue of the building - whether its architectonics, the interior design, or even the unique interplay of light and dark on tiling - was translated into unique designs for edible snacks and food. The Limited Edition Gift Set, be it chocolate, a stack of crackers, pasta, sugar cube, candy, granola bar or cookies, acts as a reminder that even the most familiar objects can be seen in a different light. Define 2.jpgDefine 3.jpgThe gift sets are intended for Noble's VIP customers and on-sale at every Noble condominium café and for those who have a taste for the unique. Products include "Chocolate High Rise" - The tracery and depth of the Noble Reform façade is translated into a three dimensional design; "Candy Cupola" - A rendering of the interplay of light and shadow cast by the afternoon sun onto Noble Reflex balconies; "Sugar Cubist" - The kaleidoscopic pattern of the vent shafts on Noble Re:D is articulated as a cubist polygon; and "Triagonal Pasta" - Seen through a 'twisted' eye, the detailing in the Noble Revent façade is a unique signature which can be flattened and stylised as a uniform design. Read Less
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AWARD - DEFINE THE THE DIFFERENCE

CANNES LIONS 2015 
1 Bronze
Design - Packaging Design - 3D Structural Design

LIA 2015 (London International Award 2015) 
1 Gold  1 Silver
Design - Package Design - Gift Items
Design - installations / Displays - Temporary

ONE SHOW 2016
1 Bronze
Collateral Design - Promotional Items

SPIKES ASIA 2016
1 Silver 2 Finalist
Design - Best Integrated Design Campaign
Design - Product Design
Design - Packaging Design

ADFEST 2016
1 Silver 1 Finalist
Design Lotus : Best Integrated Design Campaign
Design Lotus : Packaging Design
Product Design 

ADMAN AWARD 2015
1 Gold 1 Silver 1 Bronze
Design - Packaging Design : Gold
Design Product Design - Silver
Activation & Event Marketing - Best use of installation / Ambient /Stunts / Celebrity / Guerrilla (Bronze)