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    Wildfires are frequent in Thailand, and destroy thousands of acres of forest each year. Ogilvy & Mather Bangkok gathered ashes, cinder and timber… Read More
    Wildfires are frequent in Thailand, and destroy thousands of acres of forest each year. Ogilvy & Mather Bangkok gathered ashes, cinder and timber from forest fires and turned them into limited edition charcoal sets that were sold online and in-store at Caran d'Ache, Swiss manufacturers of artisanal writing instruments. Posters were handcrafted using tree remnants and used to promote the project. And an exhibition increased public awareness of Thailand's escalating forest fire problem. Profits from the sale of charcoal sets were used to purchase equipment for the country's poorly equipped firefighters. Read Less
    Published:
AWARD - RETURN OF THE ASHES

D&AD 2015
2 Graphite Pencil 1 Wood Pencil
Direct -Direct Integrated Campaigns
Spatial Design - Exhibition Design
Graphic Design - Integrated Graphics

CANNES LIONS 2014 
1 Bronze 3 Shortlist
Promo & Activation - Use of Exhibitions and Digital Installations
Promo & Activation - New Product Launch - Re Launch or Multi-Product Promotion
Promo & Activation - Charities
Design - Print and poster

ONE SHOW 2015
1 Bronze
Print & Outdoor Pubic Service - Outdoor - Campaign

LIA 2014 (London International Award 2014)
1 Bronze 2 Finalist
Design - Non Profit
Package Design Special Editions
Design Installations - Displays - Temporary

CLIO 2014
1 Silver
Design - Environmentail

AD STAR 2017
3 Silver 1 Bronze 1 Crystal
Design - Communication Design - Promotional Items
Diverse Insights
Outdoor - Outdoor Craft - Art Direction 
DesignCommunication Design - Packaging -  Bronze
Design - Communication Design - Posters - Crystal

ADMAN AWARD 2014
2 Gold 4 Silver 1 Bronze 2 Finalist
Design : Brand Installation & Exhibition Design (Gold)
Design : Packaging (Gold)
Design : Illustration for Graphic Design (Silver)
Design : Digital Design (Silver)
Design : Best Design Integrated Campaign (Silver)
Out of home : Other Display (Silver)
Design : Point of Sale Design (Bronze)
Activation & Event Marketing : Best Corporate/CSR Event
Activation & Event Marketing : Best Use of installation/Ambient/Stunts/Celebrity/Guerrilla