COAST WEBSITE
e-Commerce Website
Art Direction, Web Design & Development, Photography, Video
Coast came to Incubate with a mission to re-think, re-design and refresh their websites into one cohesive brand/ecommerce presence that would reflect the quality and craftsmanship of their innovative flashlights and knives. Our solution brought their exceptional products to the forefront while also simplifying and clarifying the various technical features that are associated with each item. One area of focus was product selection. With most flashlight and knife websites it’s hard to get a sense of scale. We took this as a challenge and designed a way to visually compare the various sizes of products relative to one another. The site is built with all the latest HTML5/CSS3/Javascript and is driven from a robust content management system that handles everything from blog posts to product entries to customer order fulfillment to internationalization. The end result is a contemporary responsive website that compliments Coast’s commitment to innovation, technology and craftsmanship.
