Mecca Bingo
May Money Madness
Overview of the Campaign
May’s main theme will focus on the customer proposition of ‘May Money Madness’.
All channels will be communicating the “cash prizes” available along with enhanced cash prizes.
The overarching creative design has to encapsulate the light heartedness of the season as well as to be friendly, welcoming with clear and concise messaging across digital and retail.
Explore various options communicating the excitement of this proposition in respect of number of winners, cash values of prize money and levels of total prize funds.
Shout about the cash prizes on offer to non-bingo customers on external comms.
Creative team
Slavka Bozhinova - Creative and Art direction
Ross Malet - Design
Stephen Gane - Design
Cristina Carion - Design
Rachel Parker - Copywriting
Rachel Parker - Copywriting
