Alzheimer's Society
Campaign: ‘Try looking through their eyes’
Challenge: Raise awareness and money to fund research into the cause, cure, care and prevention of Alzheimer's disease
Challenge: Raise awareness and money to fund research into the cause, cure, care and prevention of Alzheimer's disease
Insight: "Tell someone and they will forget, show them and they will remember, involve someone and they'll understand"
Solution: A campaign using curved mirror surface posters, surreal ambient experience and mirror flyers with facts about dementia
Ambient: "The mirror maze"The idea is to let people experience what it's like to live with Alzheimer's disease.
By using mirrors and glasses I wanted to confuse visitors' perception of direction and make it difficult to know what is left, right, top and bottom.
The people walking in the mirror maze were to feel a sense of lostness, of sudden helplessness and uncertainty of which way to go.
By using mirrors and glasses I wanted to confuse visitors' perception of direction and make it difficult to know what is left, right, top and bottom.
The people walking in the mirror maze were to feel a sense of lostness, of sudden helplessness and uncertainty of which way to go.
Outdoor: The idea behind the curved mirror posters is to help us see and understand what the people suffering from Alzheimer's disease experience when they see their reflection in the mirror and recognise only pieces of themselves.
Those who are waiting on the bus stop or quickly passing by would see their curved reflection or.. would they?
Is that them or someone standing/walking next to them?
Whose piece of reflection is that?
Those who are waiting on the bus stop or quickly passing by would see their curved reflection or.. would they?
Is that them or someone standing/walking next to them?
Whose piece of reflection is that?
Leaflet: Incorporating mirror surface to the flyer's design in order to share facts about dementia in an interesting and unusual way
A closer look at the curved mirror posters and how they would break the reflections.
