World's First Dyslexic Sperm Bank
Campaign: ‘Dyslexic sperm bank’
Challenge: Change the perception of dyslexia
Challenge: Change the perception of dyslexia
Insight: 80% of the population thinks that dyslexia is a disability
Solution: We created the world's first Dyslexic Sperm Bank launched by notable dyslexic Richard Branson. Hidden cameras captured the public's reactions, which were turned into a film, shared by Richard Branson to his 10 million followers
Result: The stunt reached 77 million. Positive tweets about dyslexia increased 66% worldwide and the Sunday Times wrote: '...this campaign proves dyslexia is merely another way of thinking..."
