While most deodorant brands talk about giving its user the confidence to score girls, this one is slightly different. The kind of boys that we were talking to with this campaign are those career-oriented, ambitious ones from smaller towns or humble backgrounds who wish to make it big in life. Grooming in this case is of tremendous importance. The use of deodorants therefore is viewed as an enabler. In a way it helps them mask their perceived socio-economic shortcomings and gives them the confidence to go forth and achieve.
Reality Show
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Cricket
