No plunging necklines, no 'biting the lower-lip', no innuendos, no 'oohs' and 'aahs', no six-packs; and it's still a commercial for a male-grooming brand. One that even the women enjoyed. How often does that happen? 
Credits:
 
Production House: APOSTROPHE FILMS
Director: Koushik Sarkar
Cinematographer: Linus Eklund
Executive Producer: Hamesh
Client: Marico
Agency: Taproot India
Agency Team: Agnello Dias, Pallavi Chakravarti, Arun Ganesh, Sameer Aasht, Gayathri Bhaskaran, Shifra Bhaviskar
Producer: Divyesh N Sata 
Music: Sameer Uddin
Lyrics: Pallavi Chakravarti, Arun Ganesh 
 
 
Set Wet Gels
Published:

Set Wet Gels

Set Wet Gels, repositioned from the ground-up. Moving from a world of innuendos to more relatable settings, where charm and confidence win the da Read More

Published: