ICE BOTTLE COCA-COLA

CannesLions: Bronze Award in Direct (experience design)
CannesLions: Shortlist in Direct (food & drinks)
CannesLions: Shortlist in Promo & Activation (guerrilla marketing & stunts)
 

SPECIAL EDITION ( viction:ary ): artist collaborations on packaging design
 

WARC: 2015 ranking of the 100 world's best marketing campaigns
 

BEST OF OGILVY Vol. 5
 
Coca-Cola Marketing Awards: market engagement - Best in class
 

LONDON INTERNATIONAL AWARDS: Gold Award in Innovative use of Design 
 

Clio Awards: Shortlist in Out of Home
 

Accenture: Innovation Award 
 

El Ojo de Iberoamerica: Grand Prix in Design
El Ojo de Iberoamerica: Gold in Design / Packaging Design 
El Ojo de Iberoamerica: Gold in Promo
El Ojo de Iberoamerica: Silver in Innovation 
El Ojo de Iberoamerica: Silver in Out of Home
El Ojo de Iberoamerica: Bronze in Tercer Ojo
El Ojo de Iberoamerica: Bronze in Sustentable / eco
El Ojo de Iberoamerica: 2 Bronzes in Direct 
El Ojo de Iberoamerica: Bronze in Promo 
El Ojo de Iberoamerica: Bronze in Interactive
 

El Dorado: Bronze Award in Creative Effectiveness 
El Dorado: Gold Award in Promo & Activation 
El Dorado: Gold Award in Direct 
 

El Sol: Gold Award in Out Of Home
 

Antigua: Gold in Design
Antigua: Silver in Promo & Activation
Antigua: Bronze in Out of Home
 

PyM: Best Colombian BTL

 

 
"Any chance this bottles will arrive in Los Angeles...?, please pretty please"
L.A. TIMES
 
 
"It's very clever... it's kind of brilliant"
BUSINESSWEEK
 
 
"Good news for those of you who enjoy a nice cold Coca-Cola"
TIME
 
 
"A dream come true for those who want a last sip of soda as cold as the first"
ABC NEWS
 
"Now that's what I call pop art!"
ADWEEK
 
 
"perfect for a hot summer's day"
THE TELEGRAPH
 
 
FOX NEWS
 
 
CNN
 
 
SEMANA
 
 
 
_____________________________________________________
 
 
 
Advertising Agency: Ogilvy & Mather Colombia
Chief Creative Officer: John Raúl Forero 
General Creative Director:  Juan Pablo Álvarez
Creative Directors:  Camilo Ruano / Ivan Rivera
Art Director: Camilo Ruano  /  Fernando Parra / Manuel Alvarez / Mario Virguez 
Copywriter: Ivan Rivera / John Raul Forero
Production Company: Los Notarios (Col) / Marta (Arg)
ICE BOTTLE COCA-COLA
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ICE BOTTLE COCA-COLA

Coca-Cola has satisfied our thirst every summer since 1886. So how can we keep Coke so refreshing after all this time? By launching the REAL ICE Read More
193
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5
Published: