The FIFA World Cup and Coca-Cola share a rich history of passion and unity. In 2014, to bring this symbol closer to the fans in Latin America, we launched "The Cup of Everyone". This tour is not just about showcasing the trophy, but the stories behind it, with the most emblematic being that of Silvio Gazzaniga, the creator of the iconic trophy. By partnering Gazzaniga with Coca-Cola, we're telling a story that celebrates passion, effort, and soccer as a powerful bridge between cultures. It's more than just a tour; it's a tribute to the essence of soccer. Here's to everyone who loves this sport!
Advertising Agency: Ogilvy & Mather Colombia
Chief Creative Officer: John Raúl Forero
General Creative Director: Juan Pablo Álvarez
Creative Directors: Camilo Ruano / Ivan Rivera
Art Director: Manuel Alvarez / Fernando Parra / Cristian Rubio
Copywriter: Jaime Jimenez / Ivan Rivera
Chief Creative Officer: John Raúl Forero
General Creative Director: Juan Pablo Álvarez
Creative Directors: Camilo Ruano / Ivan Rivera
Art Director: Manuel Alvarez / Fernando Parra / Cristian Rubio
Copywriter: Jaime Jimenez / Ivan Rivera
