RAFAEL ALBERTO REINA GRANADOS

His career started 12 years ago in various creative departments of digital and creative agencies in Colombia. The first creative agency was Proximity, an associate of Sancho BBDO where he started as a web designer. Two years later due to his excellent performance he was made responsible to lead the digital operation as a team leader for Visa, Avianca, DHL, M&M’s and Pepsi. Around 2010 he drew the attention from Leo Burnett Colombia to be in charge of the digital creativity of the largest campaign made in the country for the FIFA soccer World Cup for the Davivienda Bank client. His work was recognized locally and internationally because of the milestone results the campaign produced in the country as the most seen and shared in social media at the time.

By 2011 his results led him to be named Creative Director at Leo Burnett, where he started a transformation process of the agency with methodologies that vertically integrates the creative thought with tech innovation and digital thoughts. Under his leadership his team started to gain international recognition like for example the first New York Festival award in digital categories for the agency and the country. For the first time Leo Burnett participates on the Webby Awards, one of the most important digital festivals in the world for advertising agencies and achieves an honor mention, the first for the agency. These results positioned Leo Burnett Colombia as the best agency in the market for the digital advertising and digital expertise in the country.

In 2012 the positive results from his team got them the entire account of Davivienda but also got them the new business from DirectTV, Falabella Department Stores, McDonald’s, SAP Miller, Kellogg’s. P&G and Cruz Roja. During this period the most important creative and business recognitions arrived to the agency by implementing the new business model lead by Rafael.

He was responsible to lead the Latin America regional pitch for DirectTV for their most important campaign of the year. The pitch involved competing with the best agencies of the region and uniting the business from 5 countries while revitalizing the image of a brand that was falling behind in digital platforms. During this period he participated as the leader for Latin America regional pitches, obtaining in most cases the win for the Leo Burnett.

Between 2013 and 2017 was the time for important creative international recognitions, he won the top awards in FIAP, “The Eye” from Iberoamericana, London International Awards, “Festival El Sol” from Spain, Clio Awards in USA, One Show in New York. In 2014 under Rafael’s leadership Leo Burnett won again a Cannes Gold after 5 years of absence.

Rafael Reina between 2014 and 2015 is recognized by AdLatina magazine, one of the most influential media in the creative industry, as the best young creative director in the region.

For his creative and business results he is promoted as Digital Director at Leo Burnett working hand to hand with the General Creative Director of the agency.

In 2016 the Publicis Group integrates all its operations under the name of Publicis One where they merge all their creative agencies of the group, among these Leo Burnett. Because of his outstanding work in 2017 Rafael is named Digital Creative Director of the Publicis One group that combines all the company talent resources in one place.

Rafael has been a judge in important festivals endorsed by the Cannes Festival, also has been invited as a speaker and adviser in the most important universities in Colombia like the Universidad Catolica de Manizales, Universidad Autonoma de Occidente, Universidad Pontificia Bolivariana, Fundacion Universitaria los Libertadores, among others. He is recognized as one of the professionals who has revolutionized the digital creativity in the country and his projects serves as examples of great digital advertising practices for university programs.
Part of his success are the continuous educational training he carries out with Google, Facebook & Twitter. He recently completed in 2017 a content certificate with YouTube in addition of Google training and Twitter Training certificates taken in Argentina alongside with clients like DirecTV and Falabella.

In his career at Proximity, Leo Burnett and Publicis One he has collaborated with the transformation of the agency in methodologies and business results, in addition of contributing with the creative and digital reputation of the companies he has worked on.

His work has been awarded by the most acclaimed advertising festivals in the world: New york Festival, Clio, FIAP, Sol., London Festival, Effie, “El Ojo Iberoamerica” Wave, Webby, Dorado and Lion Cannes. For the latter one he received the festival top award in creativity, the first Grand Prix for Colombia in the history of the Cannes Festival. Currenlty, he is considered one of the most outstanding professionals of the region.

He has worked for accounts like: DirecTV, Falabella, Renault, McDonald’s, SAP Miller, Kellogg’s, P&G, Coca-Cola, Philip Morris, Samsung, Kia Motors, Visa, Avianca, DHL, m&m’s, Pepsi, Davivienda Bank, Seguros Bolivar, Alpina, Liga Contra El Cancer, Special Olympics, Cruz Roja
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