Brief:
Help define the doodle and spread the awareness of its effects.
Solution:
In a study by Plymouth university it was revealed that doodling when listening helps you retain 29% more information. Using this insight I used Post-it and Dementia UK as voices for the project as a Post-it note is a great way to visualize memory and the effects of doodling could aid people with dementia. The campaign consists of posters with Post-it notes attached to them covering the identity of the person on the poster. The more people that doodle faces on the notes, the greater the chance of seeing the face beneath.
