Varda Lazar's profile

Research, writing & video scripting: b2b & tech


I told cross-platform stories for tech clients for more than 10 years. See a Dell case study on my site. ​​​​​​​
For one branded series, I pitched three stories to Condé Nast about the personal, local, and global impact of data on fashion. I interviewed the CEO of couture brand Cute Circuit, the data scientist behind Sefleuria, a VP at search engine Lyst, the founder of shoppable video tech startup MikMak, and a prof who designs dressing chatbots. The resulting script and two articles made complex info accessible to a wider audience:
Below: branded content I wrote for Lenovo that ran in Wired.

I've also scripted social on all Wired channels for clients like IBM, HP, and Dell ...

... and written retail copy about the latest tech wonders:
Research, writing & video scripting: b2b & tech
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Research, writing & video scripting: b2b & tech

Creating all kinds of tech content, from blogs for fintech startups to tweets for HP. Simplifying and explaining complex ideas to make them acces Read More

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