I consulted on creative direction, naming, and strategy with Adweek for a year-long Accenture Interactive campaign about CMOs.
This Citi project targeted women interested in investment and estate planning. I researched the demographic to then suggest a content design with better headlines and image-driven time-sensitive invitations. Also shown here: my annotations, used by my team to guide client presentations.
For this project with Deloitte and Wired, I researched financial risk, investment, and scenario planning, then used client-provided info about market segmentation and brand to create content visualizing the data for particular readers.
