Norwegian Cultural Heritage Fund

Norwegian Cultural Heritage Fund was established in 2003 to
provide fundings to privately owned cultural heritage monuments,
and has contributed in protecting and restoring a diversity and
restore a diversity of cultural heritage around the country. As the
original logo had remained unchanged since its foundation, the
Fund was in need of a new visual identity. The ambition was that
the identity manages to reflect history, and at the same time is
perceived as contemporary,  pointing forward with a relevant
and clear voice.
Tank developed a modern and simple logo that symbolizes a
united organization, with storytelling in mind. The continuous
line stands for movement, time and eternity. To achieve an
immediate understanding of cultural heritage and its meaning,
and to add value and personality to the different communication
channels and areas, a set of 14 pictographs were developed.
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