Ghiotti Brand Identity & Packaging

As a designer at Amplifier Design I worked closely with European Foods on the Ghiotti deli foods brand, helping to create the identity, packaging, print advertising, and custom illustrations. The brand began as a solution for European Foods' new venture of importing whole deli meats to New Zealand and selling them freshly sliced. It needed to have a distinctly European aesthetic, which I achieved through hand crafted illustration and an 'old world Italy' look and feel with a contemporary edge. 

Ghiotti's sliced meat range was so successful that we expanded it to include olives, canned goods, cheese, chorizo, pasta, gelato, and several more products in an ever-expanding portfolio – which is only getting bigger since the brand was bought out internationally.