Logo/mascot for TECHNIQUE MAGAZINE. Early trade publication that gave technical advise about graphic design and print communications targetted at in-house corporate media and public relations departments.
The mark consists of a character, exuberantly leaping forth and carrying aloft a computer cursor, with rays of ideas and inspiration shining out, framed within the rectangle of a computer monitor. This graphic is a visual symbol of the spirit, energy, and mission of Technique Magazine. It was successfully implemented to enthusiastic acceptance and became an iconic and well-loved mascot for the publication.