My team at plan.net was successful in winning the pitch for the new client SKYY Vodka and created many follow-up projects for other spirit brands by Campari Germany. In this project, plan.net was responsible for every aspect of SKYY Vodka's online communication. This included a concept for supporting the positioning of the brand in its fashion oriented target group, a website relaunch, monthly newsletters, facebook communication and banner campaigns.
Through this project I created a new visual language for all online communication and developed the new concept, wireframes and UI/UX for website and newsletter. Furthermore, I was able to assist at the shootings for our new content concept – the »SKYYlista Nighfashion Scouting Tour«. Our professional stylist and photography team scouted and shooted Germany‘s most stylish clubbing girls in major cities across the country (Munich, Cologne, Dresden, Berlin). Our stylist selected the best of these images and included related fashion tips which were published on the SKYY Vodka website and Facebook page.
client: Skyy Vodka
agency: created at plan.net
in Munich / Germany
year: 2012
agency: created at plan.net
in Munich / Germany
year: 2012
