Mellos is a series of natural lemonades based on honey and unusual (but brave) combinations of herbs and plants. EETER helped the lemonade makers with naming, visual identity and package designs.
The name is derived from Mellona (Mellonia), an ancient Roman goddess said by St. Augustine to promote the supply of Honey (Latin mel, mellis). “os” - suffix for Male deity, as the lemonades are made by brothers.
To pay homage to the natural ingredients and stay true to the symbolism – we created impressionistic oil paintings for every label, depicting the herbs in natural scenes to match the taste ambience of each lemonade. In addition, the botanical icons follow-up with the specifics helping to identify the ingredients and communicate the formulas.
EETER CO - 2016
Art Direction: Tanel August Lind
Art Direction: Tanel August Lind
Concept and Development: San Der
Design and Illustration: Kärt Koosapoeg
Photography: mehehe.sk
