Päästeliit

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The Rescue Association combines and represents voluntary rescuers organizations operating in Estonia. We designed their new website and did a soft refresh of the brand identity to become digital-friendly.

Aspired To Reflect The Reality Of The Rescuers

For nearly a decade, the Rescue Association has been striving for Estonia to be part of those countries where accidents, lost lives and lost assets would be very unusual incidents. RA partnered up with EETER to help increase their awareness online as well provide a clear output for supporting and joining the rescuers.

We performed field research, visited different rescuers HQ’s as well conducted interviews to validate and improve the user goals for supporting the rescuers and joining the association. The existing RA visual identity needed to be evolved and refreshed in order to make it on-par for digital use. Alongside the refined logo and core components, we created a series of new assets that helped to define and highlight the characteristics and attributes of the rescuers.

Enduring The Weather

Meeting different rescuers and ghosting along on a fire call gave us clear insight on the direction of photography. We teamed up with well-known photographers and adventurers Jarek Jõepera and Timo Palo, who enjoyed the challange of harsh conditions got the right kind of shots done.