Blueline — Brand identity design
Design: Ioannis Belegrinis
for Lean Acceleration, Starttech Ventures
QA: Maria Sotiropoulou
Blueline is an upcoming smartphone app for healthcare house calls; it aims at being both affordable and efficient, in contrast to traditional house call services.
The logotype’s “B” is built around the concept of a blue line drawing the classic ASCII character emoticon for love/heart: <3
Its digital representation, which is the main purpose of this logo, is usually constituted by a heart being sketched which in the end turns 45 degrees to show the “B”.
The business cards contain Braille notation which is oriented in a way that the logo stands upright as a heart.
