A project powered by Equity Design
Art Direction & Design: Lucas Aguiar, Gu Sobral, Sergio Magalhaes
Character Illustrations: Gu Sobral
3D Illustrations: Un Mariachi 3D Studio
Copywrite: Alessandro Garcia
What's the story?
When it comes to quinoa, everything is impressive. It's called super food.
Recommended by NASA. Considered best plant food for human consumption.
The question is: if it is so complete, so healthy, so nutritious, what is really missing to be widely consumed? We came to the conclusion: the lack of taste. Or tastes. Thus we face the challenge of creating quinoa snacks with flavors to lick your fingers.
So yes, we did it.
No gluten.
No sugar.
No lactose.
Identity
3D Mandalas and products
illustrations for packaging
Character Design for Q/Snack Kids
Packages
Minibooks
Tiny illustrations for Q/Snack minibooks