Mountain Rescue approached me through BAFTA for a leaflet to garner support from MPs at an event in the Houses of Parliament. The brief and the organisation’s brand guidelines were quite loose, so I composed the copy myself from existing MR materials and made vivid use of their excellent photography, creating a typographical hierarchy and a reading order which really rams home the campaign’s two key messages: the organisation’s breadth of work and its urgent need for funding.
A4 six-panel roll-fold leaflet
BAFTA (British Academy of Film and Television Arts)
October 2013