Aimed at the 10 to 18-year-old finalists in BAFTA's video game design competition, this brochure called for me to be creative with existing assets – colours and visual elements from the new YGD website, and beautiful vector illustrations by my Junior Designer at BAFTA. The challenge was to transfer these assets into a coherent printed brochure layout which would appeal to the broad target audience. The visuals were carried across to other collateral including marketing materials and on-screen graphics at the event.
A4 20pp saddle-stitched brochure; digitally printed
BAFTA (British Academy of Film and Television Arts)
July 2015