The publication would include informational articles with tips and DIY projects, as well as various stories about keeping plants in the city and related topics. 

Casual typography and simple illustrations, paired with text wrapping help to create visual interest.

Bold headlines catch the reader's eye and draw them into the article.

This insert for the magazine would be printed on a special stock that actually has flower seeds in the paper. You can literally take the paper, plant it, water it, and flowers will grow. Spread the Love is an awareness campaign for protecting nature and the importance of plants and green life. 

DIY articles would include a lot of photography that is not only explanatory but visually pleasing.