This re-brand of my family's flower shop was also my senior project at The Art Institute of Phoenix. We could do pretty much any design project of our choosing and worked on it for 10 weeks. It was an easy choice for me, as I have been wanting to use graphic design to contribute to the family business for a while now.
On the left, is the old logo that has been the only brand identity of the flower shop since they've been in business -- over 35 years! On the right, is the new and improved logo design. It now has much more detail but is cleaner and more crisp. I hand painted the watercolor flowers and they give the brand a lot more personality. There are still small similarities from the original brand such as, the loop of the 'K' and the similar 'S's. Plus there are now a variation of logos to use in different scenarios.
The flower delivery van is the flower shop's main form of advertising to the public and a crucial part of the rebrand. I wanted to include as much information as possible, but without over-crowding the design. The pink to cream gradient is a common brand element used throughout the collateral.
The building signage will be painted on wood, hung by brass toned chains. The large circle sign would be by the road, by the driveway. The open/closed sign would hang near the front door, and the hours sign would be mounted next to the front door. There is a chalkboard on the hours sign where they can change out specials and holiday hours.
The new website is much simpler and more modern than their current site. Here, the customer can browse and shop right online. The flower shop also has an outdoor party center off the back of the building. This is now being officially branded as the Puskas Pavilion, and has it's own page on the website with pricing and photos.
I designed this 5" square, bi-fold, brochure specifically for the Puskas Pavilion. It includes all the basic information about the pavilion and how to rent the venue during the summer season. This brochure could be passed out at events or to regulars, and also displayed at check out in the flowershop.
This tri-fold, direct mailer piece would be die cut and have a re-closable flap. These would be sent out to regulars and recent customers after the re-brand goes live. It has general information about the flower shop, pavilion, and newly remodeled website. Inside there are also coupons and a VIP punch card, perforated for easy removal. The coupons and VIP cards would also be printed separately and distributed.
The stationary would be clean and simple on an on brand cream paper, and thick cardstock for the circle business cards.
