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    OneYou ECRM campaign supporting the web launch of the Nationwide 'How Are You?' Quiz, set up by the government to get people into healthier habit… Read More
    OneYou ECRM campaign supporting the web launch of the Nationwide 'How Are You?' Quiz, set up by the government to get people into healthier habits. Once they take a test at https://www.nhs.uk/oneyou their results determine what kind of email you get, content-wise. My role was designing and laying out all of the various options so they would work in whichever email the user receives. It was a huge amount of work because the site was being done at the same time and I had to keep up with the constant flow of tweaks and re branding as we went along! Read Less
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Documents cover page layout
Rough walkthrough- Smokefree app proposal with an added heart rate checker built in
Stoptober icon designs- illustration proposals to fit into existing emails on a user journey of congratulatory milestones as the user stops smoking.
Initial rough ideas for CRC - PHE's hub of accessible assets for healthcare professionals. Initial ideas for page layouts, content and interactive assets.

OneYou ECRM campaign
Users were encouraged to take the 'How Are You?' quiz online, and their results are emailed to them afterwards. This is a huge campaign with dozens of variable result options. My designs had to take into account the look and feel from the OneYou campaign, find a way of showing the results in a small space,and work out modules that could incorporate sometimes up to 4 app suggestions in one go, depending on their results. All designs were done for both desktop and mobile devices.
The actual quiz is here: https://www.nhs.uk/oneyou

Original AD and Copy: Bob Anderson / Mark Davies (OgilvyOne UK) PM Louise Kirk.
All work belongs to OgilvyOne London.
Different ways of approaching the app header designs.
App suggestions are served within the emails, based on users' results. If someone scored all RED they would be served all 4 apps (smoking, drinking, eating, moving)
Web pages including more tips for each of the 4 areas - smoking, drinking, eating and moving.
Web pages including more tips for each of the 4 areas - smoking, drinking, eating and moving.