Julie Featherstone's profile

Superscale: Design support

Having had a superb rebrand by Deborah Ranzetta, the gaming experts Superscale needed some design support to help them
roll it out across various channels, including site headers, socials, email, presentation slides and even internal and client merch. Lots of experiments and variants were tried, some of which can be seen below. This was a lovely project to be part of as the redesign was so visually stunning, punchy bold colours and gorgeous type / graphic elements. Most design was made in Figma with some pattern and drawing elements done using Illustrator.

Below (left): Elements created from Debs' original branding (seen on right)

Below: (Left) panels for website pages (Right) socials

Below: Socials ideas

Below: Merch designs and photos of some of the finished items

Below: Print ad for brochure

Below: Presentation slide and template ideas

Below: Idea for decals inside the Superscale office spaces

Below: Cross-site icon designs and interactive panel ideas for the website

Below: Trying different ways to present imagery for headers where needed (ie cutting out assets)

Below: Socials ideas, having 3 posts making one message (left) VS single post designs (right)
Superscale: Design support


Superscale: Design support