Various PHE health projects
SMOKEFREE APP PROPOSAL
Ideas walk through (in partnership with UX) - Smokefree app proposal with an added heart rate checker built in - using the phone fingerprint feature to track heart rate
Ideas walk through (in partnership with UX) - Smokefree app proposal with an added heart rate checker built in - using the phone fingerprint feature to track heart rate
STOPTOBER EMAIL
Stoptober icon designs- illustration proposals to fit into existing emails on a user journey of congratulatory milestones as the user stops smoking.
Website designs for the Campaign Resource Centre- PHE's hub of accessible assets for healthcare professionals. Ideas for page layouts, content and interactive assets.
OneYou ECRM campaign
Users were encouraged to take the 'How Are You?' quiz online, and their results are emailed to them afterwards. This is a huge campaign with dozens of variable result options. My designs had to take into account the look and feel from the OneYou campaign, find a way of showing the results in a small space,and work out modules that could incorporate sometimes up to 4 app suggestions in one go, depending on their results. All designs were done for both desktop and mobile devices.
The actual quiz is here: https://www.nhs.uk/oneyou
The actual quiz is here: https://www.nhs.uk/oneyou
Original AD and Copy: Bob Anderson / Mark Davies (OgilvyOne UK) PM Louise Kirk.
All work belongs to OgilvyOne London.
All work belongs to OgilvyOne London.
Different ways of approaching the app header designs.
App suggestions are served within the emails, based on users' results.
If someone scored all RED they would be served all 4 apps (smoking, drinking, eating, moving)
If someone scored all RED they would be served all 4 apps (smoking, drinking, eating, moving)
Web pages including more tips for each of the 4 areas - smoking, drinking, eating and moving.
LANDING PAGES: including more tips for each of the 4 areas - smoking, drinking, eating and moving.
