While at HLK, a full-service digital agency in St. Louis, I was one of the main digital brand stewards for Roundup Ready PLUS, a Monsanto brand. For the #CompeteForClean campaign, I contributed significantly to a series of videos that highlight how regional farmers tend their fields, what problems they face, how they use RRPLUS and related products to combat issues and what tips they might have for others. 

For these videos on Dan Hackmann's farm in east-central Missouri, I prepared interview questions, researched products, pre-screened Hackmann and his associates, made shotlists, directed the videographer, pulled selects and quotes, and ordered items into scripts for our video editors. I also directed designers on using images and quotes for digital use, wrote email copy highlighting the videos, and wrote and scheduled posts for Monsanto's social media properties.

 

Watch the entire playlist from east-central Missouri here.