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    This presentation, originally offered during Social Media Club St. Louis's 2017 Social Summit, will help you think through your local media outre… Read More
    This presentation, originally offered during Social Media Club St. Louis's 2017 Social Summit, will help you think through your local media outreach efforts and build sincere relationships with journalists, ultimately landing you more media mentions. Read Less
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Don't Be Creepy! -- A Presentation for Social Media Club Members

As a journalist, I get a lot of attention -- and not all of it is good. Understandably, everyone wants to see positive stories about their endeavors in the press, but not everybody knows how to reach out to reporters in an appropriate way, especially on social media. 

For its annual Social Summit, Social Media Club St. Louis (SMCSTL) asked me to share ways in which professionals can develop sincere relationships with journalists through social media and then pitch story ideas that reporters actually would want to take on. Basically, I talked about how to be a considerate person instead of an overbearing Lifetime movie stalker. The PR pros, communications officials, social media managers and business owners in attendance took plenty of notes and livetweeted the preso, and I became a trending topic on Twitter that day.

Note: This presentation focuses on St. Louis-area media understanding and outreach, but some tenets can be adapted for other localities; national media databases and general PR tactics are not covered. There are a few slides that are for visual/in-person understanding only, but most of the presentation offers proper context.

Click through the presentation above.