MCFC CSR Report 2010/11
Client: Manchester City Football Club
Designed at: Music
Client: Manchester City Football Club
Designed at: Music
After developing a new award-winning format for Manchester City’s CSR report 2008/09, we wanted to take the project one stage further. With sustainability very much in mind, we created a dedicated microsite to showcase the breadth of community and environmental initiatives in which Manchester City Football Club is now involved. The site is built around a dynamic cityscape of Manchester, which was built in 3D with the club at the heart of the city.
The site is on a loop from day through to night when the stadium comes to life as if there was a match on, and as the city is linked in to Yahoo weather, it can replicate the weather that the real life Manchester is experiencing.
The site is on a loop from day through to night when the stadium comes to life as if there was a match on, and as the city is linked in to Yahoo weather, it can replicate the weather that the real life Manchester is experiencing.
Received a D&AD 2011/12 in book award.
