BRIEF
Develop an uplifting brand for a new type of energy retailer. Suncrowd uses grassroots marketing in regional towns to build collective buying power and drive down the cost of solar energy.
SOLUTION
SOLUTION
We created a bright identity system that recognises the power of people in smarter energy use and feels immediately more approachable than large corporate energy companies. The core logo abstracts both the sun and a hand, and is supported by playful patterns, illustrations, and language inspired by rally-cries.
SCOPE
- Brand Identity
- Illustrations
- Brand Identity
- Illustrations
- Verbal identity
- Brand roll-out
- Brand guideline
