BRIEF
A commercial joint venture with ex GQ editor Damien Woolnough and sister digital agency Atlas, we developed a new brand and website for Marry the Man, the new go-to for male gay marriage inspiration, from suiting and accessories, to wedding locations and decadent honeymoon inspiration.
SOLUTION
The powerful ‘love is love’ declaration strips gay marriage back to its essence, two people in love. This inspired the simple M+M mark, inspired by innocent, initialled and inscribed declarations of love.
Typography and layout balance modern with tradition, celebration with restraint. The brand draws inspiration from classic journals and novels, fusing them with contemporary interaction. A pastel pride rainbow confidently aids navigation and frames content. The M+M mark adapts to the initials of featured grooms to reinforce its inspiration. The brand is applied across editorial, directories, social media, events, and product ranges.
SCOPE
- Naming
- Brand identity
- Brand roll-out
- Brand guideline
- Book design
- Merchandise design
- Website design (with Atlas)
