:: Packaging design
:: Brand strategy
After the initial logo design for Hinterland, I was inspired to create labels for their new beer packaging for Packland Pilsner. Below are a few iterations of proposed packaging that could have worked for this brand of beer. Please note: These were all exploratory design work and were pitched, but were not work that I was hired to do.
Interestingly enough, I did a brief user testing on first impressions with these labels and the label on the far left was the chosen choice by male ages between 18-35, while the predominant choice for females between that same age range were the third one from the left.
These ideas were pitched to a marketing personell at Hinterland, but were unfortunately declined.