Hinterland Beer Labels

Services:
:: Packaging design
:: Brand strategy
 
PROCESS
After the initial logo design for Hinterland, I was inspired to create labels for their new beer packaging for Packland Pilsner. Below are a few iterations of proposed packaging that could have worked for this brand of beer. Please note: These were all exploratory design work and were pitched, but were not work that I was hired to do.
 
Interestingly enough, I did a brief user testing on first impressions with these labels and the label on the far left was the chosen choice by male ages between 18-35, while the predominant choice for females between that same age range were the third one from the left. 
 
These ideas were pitched to a marketing personell at Hinterland, but were unfortunately declined. 
Hinterland Beer Labels
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Hinterland Beer Labels

Inspired by recreating the Hinterland logo, I continued that inspiration into their new beer labels for Packerland Pilsner. These were all explor Read More
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