Rexnord Corp. Website Redesign
SERVICES:
:: Site Audit
:: Persona Creation
:: Information architecture
:: Hi-Fi wireframes
:: Button UI
:: Brand Style Guide
:: Visual Storyboards
 
PROCESS:
Rexnord's site has an extended task flow to achieve simple tasks and our clients wanted a cleaner, minimalistic site. In addition, they wanted a web design guide and a writing guideline for brand alignment throughout their site for future reference.
I first performed a site audit to note what causes the additional steps in the task flows and any additional barriers or inconsistencies I may have noticed. My second step was to develop brief personas that use the Water Industry Branch and what their functionality needs are. That assisted in determining the IA and organization of information.

Within that data, I then developed hi-fi wireframes and visual storyboards that were clean and minimalistic. Once the designs and wireframes were approved with the internal Rexnord team, I then created Content and Design Style Guides as frameworks for other designers and writers. This ensures brand alignment with Rexnord's business goals through visual designs and written content. The design style guides features locations of H tags, visual specifications like button UI's, design patterns and site interactions including navigation functionalities and hover effects. 
Unfortunately, the guidelines were given to Rexnord's internal design team to implement onto the live site, so we didn't get the opportunity to test and to see the effects of the new changes. 
Wireframes
Final Designs
Brand Style Guide and Writing Guide
Rexnord Corp. Website Redesign
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103
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Rexnord Corp. Website Redesign

Rexnord wanted to create a better experience for the Water Industry Branch of their corporate website. Their site has an extended task flow to ac Read More
4
103
0
Published: