MCSAP & Other Non Profits
Non-Profit branding and marketing pieces
Services:
:: Logo ReDesign
:: Brand strategy
 

PROCESS
I was inspired by local non-profit organizations and wanted to work alongside others who are passionate about the same missions as me. Some of these include MCSAP (Milwaukee County Substance Abuse Coalition), Coffee with a Conscience and Neu-Life Community Development. 

MCSAP, or the Milwaukee County Substance Abuse Prevention Coalition, is a non-profit organization that addresses policies and programs regarding marijuana and fatal drug overdose among youth.
They wanted a logo identity that encompasses the city of Milwaukee and their organization is a place of support and help. 
The concepting began when I had several more "corporate" looking logos sketched out. But I felt that it didn't represent what MCSAP offers to our community. I wanted a logo that shows the caring and support MCSAP offers the city of Milwaukee. 

The finalized logo shows the skyline of Milwaukee, with a shape that embodies a helping hand beneath, providing support. The colors of blue are used to represent fresh and renewal. And the logo takes shape of a hexagon, inspired from the "stop sign", as a representation of MCSAP stopping drug related issues amongst youth in Milwaukee.

Concepting
 
Final Logos
Neu-Life Community Center works towards improving education for youth through an after-school program. They were in need of a new brand that represents their involvement with the community.
 
Coffee with a Conscienceis a small cafe owned by WWBIC (Wisconsin Women Business Initiative Corporation), where they help promote and flourish local small women owned businesses. They needed help with brand packaging for their gift packages and wanted some "swag" that reflects their coffee brand.
 
Brief Brand Style Guides
MCSAP & Other Non Profits
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MCSAP & Other Non Profits

Helping local non-profit organizations with brand creations and other marketing pieces.
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103
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Published:

Creative Fields