To create a concept that raise awareness of what biltong is so The Chichester Biltong Company is known as the first choice in this category.
Target audience:20- 60 year olds, they shop at Waitrose, Marks and Spencer and Tesco. They choose quality.Message:To get real, dry meat; buy it from The Chichester Biltong Company.
The concept connects dry humour with dried meat. To get it dry, you have to buy it from The Chichester Biltong Company. The concept will create a fuzz and lot of attention. It can be expanded to several mediums. The campaign will at first create the jokes, but eventually the audience can participate through social medias.