To create an interesting unique folding brochure and illustrate artwork for the British Film institute for the Hitchcock film. Concept: Hitchcock's own style translated into a dark suit then unfolding into a cinema. The poster artwork represents his thinking. Idea: I created the fold to reflect Hitchcock's own slowing revealing films. The suit opens to reveal more info at each stage. With the artwork I chose a black, blue and red colour scheme to reflect both the black and white films and his later colour ones. The cool blue represents his inner mind which graduates to red suspense. Student brief.