I came up with the identity and branding for Open Book wine with research into the history of the written word and it's relationship to wine over the ages in mind. The process for this packaging design was research, word association, hand drawn thumbnails, and sketches to come up with the identity, logo, branding and label design. Open Book wine is the perfect gift to take to all those lovers of the written word you know, your next book club meeting or a book signing. The inspiration for the hand marbled papers used in the design is the marbling you see on old books and on the edges of the pages themselves. The calligraphy pen and scrolling text are also a reference to the written word and the hand craftsmanship that goes into making Open Book wine and it's design. The O and the pen here are shown as a cut-out on the label and are also lovely in metallic. The book shape reminds us to curl up and enjoy a glass of wine and a book.