2016.01.03
Partihallarna in Årsta, Stockholm is something quite unusual these days. They offer groceries, fruits and vegetables and is a lively market and modern logistics business unusually close to the city centre. When asked to create the identity we decided to honour this classic institution by lifting up its heritage and significant profile. By highlighting the big garden hall’s iconic roof structure as the logo the identity became close to the identity of the actual business and make sure that this remains a symbol for local and living markets in the times of large scale production and unclear logistic chains.
